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why eyebobs?


...with eyebobs founder, Julie Allinson! Check out her "irreverent and slightly jaded" take on the transformative power of a great pair of glasses.

About eyebobs

Let everyone else look like everyone else.

You’ve got that spark. That little something extra. Go ahead – let it out with eyewear that helps you turn up the ‘WOW.’ Because it’s your style – you make the rules.

Be bold. Be different. Just be YOU.

There’s an eyebobs frame to suit every mood, from cool and classic to edgy and avant garde. Change your glasses and change everything. Because eyewear should make a statement; yours requires an exclamation point.

How it all began…
In 2001 Julie Allinson found herself on the other side of 40 and suddenly unable to read the fine print. With the help of her optician friend (and future design collaborator) she set out to find the perfect pair of reading glasses. After carefully selecting her ideal frames, the final total left her with the type of sticker shock usually associated with a luxury sports car purchase or hotel mini-bar tab. A frugal farm girl at heart, Julie couldn’t bear the thought of spending the GDP of a small country on an item that would inevitably end up lodged between the sofa cushions. When she inquired about a more reasonably priced alternative, she was directed to the sad rack of cheaters at the local drugstore. The memory of what she saw there haunts her to this day…

As a successful woman with carefully curated personal style, didn’t her eyes deserve better? And there it was, her ‘a ha' moment. If what she was looking for didn’t exist, then she would just have to make it. Allinson set to work with a singular vision: to create a line of distinctive, high-quality eyewear for people like her, the irreverent and slightly jaded. 

That vision has become an all-consuming passion. As time went by, the smart, sarcastic and style-conscious got hooked on eyebobs. They loved the luxurious materials, outstanding craftsmanship, fashion, color and style. Savvy fans even started to “hack their bobs” by putting their prescription lenses in eyebobs frames. We heard the call loud and clear, “Give us an easy way to get prescription eyebobs!”

What can we say? Our fans are VERY persuasive. In 2017, we launched our first ever prescription offering. Today, along with our amazing readers, we offer progressives, single-vision prescriptions (with some Blue Light frames, All Day Readers and Polarized Sunglasses for good measure). We’ve got it all for Y-O-U. Consider us your one stop shop for daring, distinctive eyewear and more attitude than is technically healthy.

Oh, and speaking of shopping – eyebobs opened its first ever retail lab in 2017. Situated in our Minneapolis headquarters you can work with irreverent and slightly jade stylists ("bobtenders") to find your perfect pair – from grab-and-go readers and reader sunglasses, to prescription and blue light frames, to polarized sunglasses.One-stop optical shopping? Yes, please! With two additional stores now open – Mall of America and Orlando’s Florida Mall – bobtenders are at the ready to provide customers with a no B.S. experience. And, watch this space for news about where we're going in 2019. As you can ... see, we're out to change the glasses game, one frame at a time. Look out eyes, we're coming for you!

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