New Spring Colors
Meet New Colors
of Classics.
Meet New Colors
of Classics.

See what just blew in for spring.

See what just blew
in for spring.

Reading Glasses You’ll Actually Want to Wear.

Reading Glasses You’ll Actually Want to Wear.

For over 20 years, we’ve been crafting original readers that bring out the best in you. Once you experience reading glasses crafted with beautiful designs and striking colors, frames so comfortable you’ll forget you’re wearing them, and lenses that’ll make you see better than ever before, your entire perspective will change, and you’ll see exactly what we mean.

For over 20 years, we’ve been crafting reading glasses with beautiful designs and striking colors, frames so comfortable you’ll forget you’re wearing them, and lenses that’ll make you see better than ever before. Prepare to have your entire perspective change (literally).

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Whether you're feeling bold, classic, or outlandishly distinctive, we've got you covered.

Spring Break Sunnies.

Whether you’re ziplining with your in-laws or pretending to read Nietzsche whilst sipping a poolside pina colada, our shades will keep you cool no matter what outdoor adventure awaits.

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The Style Quiz.

Is your vibe more date night dapper or curated casual? Take our style quiz to find frames to match your personality (and everything else about you).

MEET YOUR MATCH

Shop Local.

Not to toot our own horns, but we are fun, compassionate, and easy on the eyes. (Toot toot.) Come visit us at any of our four Twin Cities locations!

VISIT OUR STORES

Fashion and Eyewear Trends for 2024

There’s a lot of anticipation around what the 2024 fashion trends are going to bring. We couldn’t be more excited to share our 2024 outlook with you, so read along as we set the stage for the latest in colors, styles, and designs. And don’t forget to bring a notebook – you’ll want to jot down the flashes of inspiration you get as you read.

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