- California Residents: For our Notice at Collection, please click here.
If we update this Policy, we will revise the Effective Date to reflect the appropriate date of implementation.
Personal information we collect and why we collect it
“Personal information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you. Personal Information does not include information that is publicly available, de-identified, or aggregated, as defined by applicable privacy legislation.
Please note this Policy does not cover our use, collection, or disclosure of your Protected Health Information under the Health Insurance Portability and Accountability Act, if applicable.
Generally, we collect the following categories of personal information, which we use for the business or commercial purposes shown. Note that the personal information we collect about you may vary depending on the nature of your interactions with us and may not include all of the examples listed below.
Categories of Personal Information
Purposes for Collection
Identifiers and Personal Records, including real name, alias, postal address, email address, telephone number, signature, unique personal identifier, online identifier, IP address, account name, social security number, driver’s license number, passport number or other similar identifiers; physical characteristics or description, insurance policy number, education, employment and employment history, bank account number, credit card number, debit card number or other financial information, medical information, and health insurance information. This category includes the information described in Cal. Civ. Code § 1798.80(e), as well as some categories of personal information that are classified as sensitive under California law.
Commercial information, including records of personal property, products or services purchased, obtained or considered, or other purchasing or consuming histories or tendencies
Internet or other electronic network activity information, including browsing history, search history, and information regarding your interactions with our websites, applications, or advertisements
Geolocation data, inferred from your IP address
Audiovisual information, including closed-circuit audio/video, photographs and video you choose to share with us, and audio/video collected when you interact with us by phone or via videoconferencing
Professional or employment-related information, such as employer, job title, and similar information
Inferences about your preferences and interactions with our Services
To communicate with you
To provide our Services to you, including processing, fulfilling and tracking purchases, and facilitating Virtual Try-Ons, product reviews and other features on our website
To support our operations, and to improve our Services, including through research and analysis
To develop new Services that may be of interest to you
To customize or tailor your experience of the Services
For promotions, marketing, and advertising
To consider applications for employment, maintain your employment relationship with us, or allow you to perform your job functions
To receive services from you (for example, if you are a vendor or consultant)
To comply with applicable legal and recordkeeping requirements
For security purposes, including to detect and prevent fraud or other potential harms against you and/or us
Characteristics of protected classifications, including age and date of birth, medical condition, disability, sex, race, ancestry, ethnic origin, gender, and gender identity. This category includes information classified as sensitive under California law.
To process orders for prescription glasses or otherwise help you find the right pair
To support our operations, and to improve our Services, including through research and analysis
To comply with applicable legal and recordkeeping requirements, such as those relating to providing equal employment opportunities
Biometric information. Our Virtual Try-On feature uses facial scanning data to assist you with finding the right size frames. We do not use this information to identify you. Depending on its usage, biometric information may be classified as sensitive under California law.
To help you find the perfect frames through the use of our Virtual Try-On feature
We may also use, and disclose personal information as required by law, regulation or court order; to respond to governmental and/or law enforcement requests; to identify, contact or bring legal action against someone who may be causing injury to or interfering with our (or others’) rights or property; to support any actual or threatened claim, defense or declaration in a case or before any jurisdictional and/or administrative authority, arbitration or mediation panel; or for other purposes described in any other privacy notice or with your consent. Additionally, we may use and disclose personal information to third parties in connection with a sale, assignment, merger, reorganization, or other corporate transaction relating to all or part of our business.
How we collect your personal information
We collect your personal information through various means, including when you directly provide it to us and automatically through your use of our Services. We may also collect personal information about you from our vendors and from other parties. In some instances, you may be able to choose what information to provide, but sometimes we require certain information from you to use features of our Service.
Information that you provide
We may collect personal information about you directly when you:
- Register or maintain an account with us
- Enter search terms or other information through our Services
- Submit a prescription to us or authorize your eyecare provide to share it with us
- Exchange communications with us by mail, email, phone, etc.
- Obtain customer service or technical support
- Participate in promotional activities
- Post reviews, comments, or other information about our products or Services
- Connect with us via social media
- Visit one of our stores
- Apply for a job with us
- Interact with us as a vendor, consultant, retail partner, or other business contact
Information Collected Automatically
- Where necessary to run our website
- To optimize the functionality of our website
- For analytics purposes
- For purposes of ad targeting and marketing
- To determine if our email messages have been opened and acted upon
Do Not Track Signals. Our website does not respond to “Do Not Track” signals sent by browsers, mobile devices, or other mechanisms.
We may offer interactive chat features on our website to assist you and provide customer service. When you participate in the interactive chat, either with a virtual or live agent, the contents of the chat may be captured and kept as a transcript. By using these features, you understand that our vendors may process the information obtained through the feature to provide the service on our behalf.
How Long We Keep Personal Information
We keep the categories of personal information described above for as long as necessary for the purposes described in this Policy or otherwise authorized by law. This generally means holding the information for as long as one of the following apply:
- Your personal information is reasonably necessary to manage our operations, to manage your relationship with us, or to satisfy another purpose for which we collected the information.
- Your personal information is reasonably necessary to carry out a disclosed purpose that is reasonably compatible with the context in which the personal information was collected.
- The personal information is reasonably necessary to protect or defend our rights or property (which will generally relate to applicable laws that limit actions in a particular case).
- We are otherwise required or permitted to keep your personal information by applicable laws or regulations.
Where personal information is collected and used for more than one purpose, we will retain it until the purpose with the latest period expires.
How We Disclose Personal Information
We may disclose your personal information to our affiliates, service providers, and contractors for the following purposes:
- To provide you with email, mail, and other communications and offers for products and Services, including offers based on your interests, personal and business characteristics, preferences and/or location
- Performing or providing services on our behalf related to the operation of our business and/or the Services, including, e.g., providing communications, data storage, application support, vendor management, payment processing, customer support, employee benefits, auditing, insurance, legal, security, or other reasons
- Auditing related to ad impressions
- Ensuring security and integrity of personal information
- Debugging to identify and repair errors that impair existing intended functionality
- Short-term, transient use, including, but not limited to, non-personalized advertising
- Providing advertising or marketing on our behalf
- Undertaking internal research for technological development and demonstration
- Undertaking activities to verify or maintain the quality or safety of our Services
- To comply with applicable laws and regulations
- For safety and security
- Detecting, protecting against, or addressing malicious, deceptive, fraudulent, or illegal activity
We may also transfer and/or disclose your personal information as part of a business divestiture, sale, merger, or acquisition of all or a part of our business. If another company acquires our company, business, or assets, that company will possess the information collected by us and will assume the rights and obligations regarding your information as described in this Policy. In the event of an insolvency, bankruptcy, or receivership, information may also be transferred as a business asset.
Targeted Advertising, Sales, and Sharing of Personal Information
Although we do not sell personal information in exchange for money, some of the ways in which we share personal information for targeted advertising or analytics may be considered “sales” or “sharing” under US state privacy law. Listed below are the categories of personal information we share for purposes of targeted/cross-context behavioral advertising or otherwise “sell” for non-monetary consideration:
- Personal records
- Internet or other electronic network activity information
- Geolocation data
- Commercial information
The types of third parties to which personal information is sold or shared are third-party advertisers and some analytics vendors. The purposes for which we sell/share this information include: showing you relevant ads while you browse the internet or use social media; marketing, advertising, certain types of analytics, or similar purposes. We do not have actual knowledge that we sell or share the personal information of consumers under sixteen (16) years of age. If you would like to opt out, please see the information below for your state of residence.
How we protect your information
We have implemented commercially reasonable managerial and technical procedures to protect the security of personal information. However, we cannot guarantee against any loss, misuse, unauthorized disclosure, or alteration or destruction of data, including personal information. You provide your personal information to us at your own risk. You acknowledge that: (1) there are security and privacy limitations in computer systems and on the internet, including any type of digital communication or mobile devices, which are beyond our control; (2) the security, integrity, and privacy of any and all data exchanged between you and us through the internet, including personal information, cannot be guaranteed; and (3) any such data, including personal information, may potentially be viewed or tampered with by a malicious third party while such information or data is being used, transmitted, processed, or stored.
We do not knowingly collect or solicit personal information from anyone under the age of 16 or knowingly allow such persons to use our Services. If you are under 16, please do not send any information about yourself to us. If you believe that we might have collected any information from a child under 13, please contact us.
California Privacy Rights
This section supplements the other parts of our Policy and provides disclosures for California residents under the California Consumer Privacy Act (the “CCPA”).
Right to Know. California residents have the right to request more information regarding the following:
The categories of personal information we have collected about you, including:
- The categories of sources from which the personal information was collected.
- Our business or commercial purposes for collecting, selling, or sharing personal information.
- The categories of recipients to which we disclose personal information.
- The categories of personal information that we sold, and for each category identified, the categories of third parties to which we sold that particular category of personal information.
- The categories of personal information that we disclosed for a business purpose, and for each category identified, the categories of recipients to which we disclosed that particular category of personal information.
The specific pieces of personal information we have collected about you.
Right to Request Deletion of Personal Information. California residents have the right to request the deletion of personal information we collected from you, subject to certain exceptions. Where we use deidentification to satisfy a deletion request, we commit to maintaining and using the information in deidentified form and will not attempt to reidentify the information.
Right to Correct Inaccurate Personal Information. If you believe that personal information we maintain about you is inaccurate, you may submit a request for us to correct that information. Upon receipt of a verifiable request to correct inaccurate personal information, we will use commercially reasonable efforts to correct the information as you direct.
Right to Opt Out of Sales and Sharing of Personal Information. California residents can opt out of the sale or sharing of personal information via cookies and other tracking technologies by clicking here. You may also opt out of the sale or sharing of your personal information through an opt-out preference signal, such as the Global Privacy Control. If you choose to use a browser-based opt-out signal, you will be opted out of cookie-based sales or sharing of personal information, and will need to turn it on for each browser you use. To submit a request to opt out of offline sales and sharing, please use our webform or call our toll-free number.
Right to Limit Use and Disclosure of Sensitive Personal Information. We do not use sensitive personal information for purposes to which the right to limit use and disclosure applies under the CCPA.
Submitting Requests Relating to Your Personal Information. To exercise your rights under the CCPA, please submit a request through our webform [link] or call us at 1-866-393-2627. Please note that if you submit a request to know, request to delete, or request to correct, you will be asked to provide two to three pieces of personal information that we will match against our records to verify your identity. You may designate an authorized agent to make a request on your behalf; however, you will still need to verify your identity directly with us before your request can be processed. An authorized agent may submit a request on your behalf using our webform or toll-free number.
Right to Non-Discrimination for the Exercise of Your Privacy Rights. If you choose to exercise any of your privacy rights under the CCPA, you also have the right not to receive discriminatory treatment by us.
Notice of Financial Incentive. We sometimes offer coupons, discounts, or other benefits in connection with you opting in to receive promotional communications from us. We provide these benefits because we appreciate your interest in our products.
Material Terms. The details of each offer vary, but in general, we invite you to provide us with your email address or cell phone number, and we provide you with discount codes or coupons.
How To Opt In. You can opt in using a prompt on our website.
Right to Withdraw. You can opt out of receiving marketing communications from us at any time by clicking on the unsubscribe link contained in our marketing emails, following the instructions contained in our text messages, or emailing us at firstname.lastname@example.org.
Value of Financial Incentive. The incentives we offer in exchange for the opportunity to market to yougenerally consist of coupons, discounts, or other similar benefits. Details of the incentives will vary, but are explained in each offer. We estimate that the value of consumers’ personal information provided in connection with our financial incentive offers is roughly equivalent to the relevant expenses related to the collection and storage of that personal information. Any difference in price or benefits provided to customers who participate in our financial incentives is reasonably related to the value of the personal information provided, taking account of the fact that the primary purpose of our offers is to reward our loyal customers.
California Shine the Light. California Civil Code § 1798.83, also known as the “Shine The Light” law, permits our customers who are California residents to request and obtain from us once a year, free of charge, information about the Personal Information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to Customer Experience, eyebobs, LLC, 1401 Glenwood Ave, Minneapolis MN 55405.
Links to other websites
Controlling our marketing communications
Postal Mail Communications. If you would like to remove your name from our mailing list for direct mail communications or if you believe that address information we hold about you is incorrect or incomplete, please write to or email us at the below address:
1401 Glenwood Avenue
Minneapolis, Minnesota 55405
Marketing Emails. You may opt-out from receiving our marketing emails by clicking the “unsubscribe” link at the bottom of any marketing email you receive from us or by changing the communication preferences on your online account or profile.
Text/SMS Messages. If you no longer want to receive promotional text messages from us, please follow the cancellation instructions contained in the text message chain – for example, by texting STOP in reply to that chain. Text “HELP” to ask for help or call us at 1-866-393-2627 for assistance. Message and data rates may apply.
Consent to United States Law