What started as one family's love of tea has blossomed into a Twin Cities company that questions your perceptions about the aromatic beverage. Jinx Tea, founded by Jennifer Wills, Chris Eilers, and Sam Eilers, is known for using the highest quality tea to create the most interesting and exciting craft tea drinks. Take, for example, their Ruby Punch – carbonated hibiscus herbal tea infused with pineapple, ginger, mango, lavender, and cinnamon. They like to say, “one taste and you will be hooked.”
Meet The Makers: Jinx Tea
December 14, 2021
What many don’t know about Jinx is that they started out on the road. The three bought and flipped a beautifully designed food truck to see how people responded to their completely new tea concept. The truck served iced, bubble, carbonated and mocktail teas. In spring 2019, they opened their Linden Hills shop. They then added hot and loose-leaf tea to their repertoire. From the menu to the merch, they wanted Jinx to be different.
The ingredients are another essential factor to making Jinx Tea so unique. They use the highest-quality and cleanest teas that are sustainably grown without pesticides and chemical fertilizer. Their teas are known for being lightly sweet in a truly refreshing way. Remember ruby punch? Ruby punch was designed to be the quintessential Jinx Tea beverage. When people try a drink they’ve known since childhood elegantly and surprisingly combined with tea, they realize the opportunities tea can have.
"Tea is our passion. We wanted to change people's perception of what tea is and what it could be. We saw an opportunity to create something original and fun with beautiful teas and botanicals. That is the foundation of everything we do." - Jennifer Wills
Their uniqueness doesn't stop at extraordinary flavors and beautifully clean teas. Jinx also sources all of their tea from small family farms, where they are grown without pesticides and synthetic fertilizers. Supporting sustainability and small business is just another value of the Jinx Tea business. “We want to support better health in general. There’s a lot of not-so-great beverages out there, including beverages made with tea. Sustainability and working with small partners are part of what makes us, us. The products we create and our sourcing are two important factors that go into making people feel good about purchasing Jinx Tea.” You can support Jinx by shopping at their store in Minneapolis, or by buying a crowler from one of their retailers. To learn more about Jinx and where you can find them, click below!
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