eyebobs is known for its irreverent and slightly jaded attitude, but we take our philanthropic partnerships seriously. Over the years we’ve had several amazing opportunities to collaborate with high-profile eyebobs fans to raise awareness and generate funds for some truly deserving charities. Here is a rundown of our latest efforts:
With eyebobs fan and Stand Up To Cancer co-founder Katie Couric leading the charge, in 2016 we created an exclusive frame called “Take A Stand.” A portion of the proceeds from the sale of “Take A Stand” are being donated to SU2C, an organization that raises funds for collaborative cancer research that gets new treatments to the patients who need them quickly.
But there’s more: Portraits taken by “The Boomer List” photographer and filmmaker Timothy Greenfield-Sanders anchor the initiative, and feature Katie, television journalist Bryant Gumbel, actor John Slattery, supermodel Veronica Webb, singer-songwriter Michael Bolton, fashion journalist Nina Garcia and a rare self-portrait of Greenfield-Sanders wearing “Take A Stand.”
eyebobs fans are encouraged to join the effort by purchasing “Take A Stand” and taking to social media to share their stories. eyebobs is donating an additional two dollars (up to $50,000) for every person who posts an image wearing “Take A Stand” using the hashtag #StandWithEyebobs. We are already thrilled with the results of this powerful campaign!
Prior to the effort to support Stand Up To Cancer, eyebobs joined forces with culinary cult figure and Minneapolis hometown hero Andrew Zimmern. The creator, co-producer and host of the Bizarre Foods franchise on the Travel Channel, consulted with the eyebobs design team to create “The Zimm” in 2013 and “Sun of Zimm” in 2014. Proceeds from the sale of these exclusive designs were donated to Zimmern and the James Beard Foundation’s “Second Chances” scholarship, which offers a deserving student faced with extreme challenges a second chance to overcome hardship and to follow a culinary path.
In 2012, eyebobs collaborated with the Rare Bird of fashion herself, nonagenarian style “eye-con” Iris Apfel. Known for her irreverent attitude, outlandish style and oversized round glasses, the partnership was a match made in eyewear heaven. A portion of the proceeds from the sale of “Cleary Iris” were donated to Lighthouse International, and led to a full-fledged collection, “eyebobs by Iris Apfel,” in 2013.
2011 marked eyebobs first collaboration with Katie Couric. Already an eyebobs enthusiast, Katie worked with the team to create "Katie’s Close Up." Proceeds from the sale of this frame benefitted the Minneapolis-based nonprofit, Scholarship America.
Chris Gardner, author of “The Pursuit of Happyness,” was eyebobs first ever charitable partner. Proceeds from the sale of an exclusive blue color in our “Thick Eye” frame benefitted the Glide Foundation, which supported Chris when he was homeless. Chris’s powerful autobiography became a film with the same title starring Will Smith.