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Framing the Conversation

Framing the Conversation

SHOP NEW ARRIVALS

25 Years of Originality

25 Years of Originality

Since 2001, we've been making readers that people actually want to wear. For our 25th year, we created three frames that prove we've never had more fun doing it.

Introducing the What a Ride Series: a collection with a signature curved bridge and hand-beveled details that give each frame a rounded, polished finish you can feel. Three shapes. One big moment. Pick your ride.

Since 2001, we've been making readers that people actually want to wear. For our 25th year, we created three frames that prove we've never had more fun doing it.

Introducing the What a Ride Series: a collection with a signature curved bridge and hand-beveled details that give each frame a rounded, polished finish you can feel. Three shapes. One big moment. Pick your ride.

Holy Smokes

A great big cat eye that loves a little drama… or a lot. Okay, she’s on the prowl for it. Feminine and fierce with a bold bridge that ramps up the in-your-face factor even more. Sink your claws into this one, then see and be seen like never before. Roar! (Holy Smokes.)

Available in 3 colors

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So Decisive

You see them, you love them, you make them yours and never look back. This rectangular frame reinforces what you already know: everything. And that bridge is just as resolute as you. Got wobbly knees? You might want to get another frame, friend. Choosing between these three amazing colors could crush you. There’s a frame in your future, but this one is specifically for the certain.

Available in 3 colors

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Totally Tubular

If you want to blend in, this is NOT the frame for you. But if you want to bust a bold move or two, Totally Tubular is like strapping a couple of saucers to your face, but we did it for you. (No prob, Bob.) This oversized showstopper comes in three can’t-miss colors, because what else would they be?

Available in 3 colors

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Fall Favors the Bold – New Colors for Fall

Fall Favors the Bold – New Colors for Fall

There may not be a chill in the air (yet) but we’re ready when fall does come calling. In the meantime, have a look at these best-selling colors, now featured on some of our best-selling frames.

There may not be a chill in the air (yet) but we’re ready when fall does come calling. In the meantime, have a look at these best-selling colors, now featured on some of our best-selling frames.

Tiramisu

A color so good you could eat it. At first glance it looks like a black frame, but wait, there’s more! Upon closer inspection, you’ll see three layers reminiscent of a favorite Italian dessert: dark cocoa powder, coffee-soaked lady fingers, and mascarpone. Dig in!

Old Money - Front

Old Money

$98.00
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Boardroom - Front

Boardroom

$98.00
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In Cahoots - Front

In Cahoots

$98.00
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Old Sport - Front

Old Sport

$98.00
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Earthtone Stripe

While the name might initially make you think of neutrals, we simply must push the planetary boundaries. Enjoy the kaleidoscope of tones that we deem earthly, corroborated by this color.

Seymour Glass - Front

Seymour Glass

$98.00
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Round eyeglasses with a marbled acetate frame featuring lime green on the top, brown and amber swirls in the center, and a pale blue tint on the bottom, shown against a light gray background.

Case Closed

$98.00
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TV Party - Front

TV Party

$98.00
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Overlook - Front

Overlook

$98.00
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Soft Shell

Around here, we love a tortoise shell with a twist, and this one goes coastal with ocean blues and pops of sea pearl. Wear it for long walks on the beach, grabbing crab cakes, or to finish that novel on a trans-Atlantic flight.

Board Stiff - Front

Board Stiff

$98.00
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C Suite - Front

C Suite

$98.00
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Fare n Square - Front

Fare n Square

$98.00
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Number Cruncher - Front

Number Cruncher

$98.00
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More New Colors In Best-Selling Styles

More New Colors In Best-Selling Styles

Peckerhead - Front

Peckerhead

$98.00
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Kvetcher - Front

Kvetcher

$98.00
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