25 Years of Originality
25 Years of Originality
Since 2001, we've been making readers that people actually want to wear. For our 25th year, we created three frames that prove we've never had more fun doing it.
Introducing the What a Ride Series: a collection with a signature curved bridge and hand-beveled details that give each frame a rounded, polished finish you can feel. Three shapes. One big moment. Pick your ride.
Since 2001, we've been making readers that people actually want to wear. For our 25th year, we created three frames that prove we've never had more fun doing it.
Introducing the What a Ride Series: a collection with a signature curved bridge and hand-beveled details that give each frame a rounded, polished finish you can feel. Three shapes. One big moment. Pick your ride.
Fall Favors the Bold – New Colors for Fall
Fall Favors the Bold – New Colors for Fall
There may not be a chill in the air (yet) but we’re ready when fall does come calling. In the meantime, have a look at these best-selling colors, now featured on some of our best-selling frames.
There may not be a chill in the air (yet) but we’re ready when fall does come calling. In the meantime, have a look at these best-selling colors, now featured on some of our best-selling frames.






