Great news, fashionistas: the future's looking bright. We mean that literally, because 2024 is looking to bring us bolder, brighter fashion styles. Luckily, we’ve got plenty of ways for you to take advantage of this trend. 

Clothing trends will experiment with layers and sculptural ensembles. This is the perfect time to go bold with some new geometric frames, like Ogle Goggles and Cutting It Close.

The ‘60s shift dress is getting a more modern reinterpretation. This easy-to-wear style has flattered the figures of Jackie Kennedy, Audrey Hepburn, and so many other influential women. This year is giving you the chance to join those ranks, and what better accessory to this timeless classic than a statement rectangular frame like Old Sport or Peckerhead?

Fringe, anyone? We’re not talking about your grandma’s tassels, but fringe will be making a comeback this year. Whether it’s a colorful accent, a way to draw attention to a hemline, or just plain fun, fringe is the way to go. Adding fringe to your style is a perfect chance to subtract somewhere else, so we suggest exploring frames with half-rims like Untamed.

After the movie took the world by storm, it’s no surprise that Barbie pink is going to be a big hit when it comes to 2024 fashion trends. Pink frames are fun to wear and flattering to nearly every complexion, so we’re all here for this trend. Why not start with one of our several pink shades of Case Closed or Fresh Eyes? Of course, if you’re not thinking pink, you’re not locked into it – other colors like pistachio, royal blue, and lavender are competing for that top color spot.

Florals are a focal point of the 2024 fashion scene, and with good reason. Roses in particular will be more prominent, with everything from jewelry to clothing designs featuring these gorgeous classics. Your new frames are no exception, and since roses come in all different shapes and colors, we’ve got variety for you, too. Take a peek at our remarkable rosey Roko Voko to see what we mean.

When it comes to bold colors, red has always been a power move. In 2024, start thinking about deeper shades of red than your classic cherry. Shades like burgundy and maroon will add a hint of wealth and power to your overall aesthetic. It’s the perfect time to try out some dark red frames to complete your look. May we suggest our best-selling Vice Chair?

Of course, what would a style trend be without a specific section for eyewear? (Incomplete, that’s what.) Luckily, the 2024 fashion trends haven’t missed the opportunity to let your eyewear steal the show. Look for the bold and bright styles we’ve been talking about to extend here as well, with color gradients and vibrant frame colors being the name of the game.

We’ve got style guidance on frame shape, too. In 2024, bigger truly is better, with oversized frames making a strong comeback. If you’re really looking to stand out from the crowd, a bold geometric frame might be the choice for you, and 2024’s style trends will support you the whole way. Of course, classic aviators aren’t going anywhere, and small oval frames will see a rise in popularity, too.

The bottom line? Whether you’re a Number Cruncher, a Wisecracker, or you're just here for the TV Party, 2024 has a glasses trend that will help you level your style game up.